Scent & Style Advisor · Coming 2027

Style and scent, decided for you.

It reads the weather, opens your wardrobe and your fragrance shelf, then tells you what to wear and what to wear it with. Quietly, and before you have left the house.

Follow for early access See how it works
For everyone 18+ Weather-led Free to start
The Today screen of Scent & Style Advisor showing a weather-led scent pick and outfit
London today13°C · partly cloudy
Today's pickWood Sage & Sea Salt
Wear it withBlack leather jacket
Your weather.Your wardrobe.Your scent.Decided.
How it works

Three decisions, made in the right order.

Most people choose a scent first and an outfit second, then check the sky. We start with the sky, because it decides everything after it.

FIRST · THE DAY

Read the weather

Temperature, feels-like and conditions set the tone. Cold dulls scent. Heat amplifies it. Rain changes both the layers and the notes that carry.

THEN · THE LOOK

Dress the day

Pieces from your own wardrobe, built into a look for the weather and the occasion: casual, office, date night, party or travel.

LAST · THE SCENT

Choose the fragrance

A pick from your own shelf that suits the weather and the outfit, with a clear reason why it works.

Inside the app

Everything you own, in one calm place.

    Designer look screen
    Designer look
    Outfit screen
    Outfit by weather
    Suggestions screen
    Suggestions
    A fragrance detail screen
    Every bottle, understood
    Wear it with screen
    Wear it with
    Library screen
    Your library
    Scent and weather

    A taste of how SSA thinks.

    Pick the day and the occasion. This is the reasoning a fragrance specialist uses, simplified. The app does it with your own shelf and wardrobe.

    The weather

    The occasion

    Look for
    Strength
    How to wear it
    Outfit cue

    General guidance on how weather and occasion shape scent. Individual skin and taste vary.

    The scent, understood

    A fragrance is three scents, one after another.

    What you smell on the first spray is not what stays. Move the slider to see how a fragrance unfolds on skin.

    0 min

    Top notes First 15 minutes

    Bergamot, lemon, grapefruit, lavender, pink pepper. Bright and quick, they make the first impression.

    Heart notes 20 minutes to 3 hours

    Rose, geranium, iris, cardamom, cinnamon. The body of the fragrance and the character you are wearing.

    Base notes 3 hours and beyond

    Sandalwood, amber, musk, vetiver, vanilla, leather. Heavy molecules that linger and leave the trail.

    ConcentrationFragrance oilTypically lastsBest for
    Cologne2 to 5%1 to 2 hoursHot days, a quick refresh
    Eau de toilette5 to 15%3 to 5 hoursDaytime, warmer weather, the office
    Eau de parfum15 to 20%5 to 8 hoursThe all-rounder, most evenings
    Parfum20 to 30%8 hours and moreCold weather, formal and special occasions

    Typical ranges. Longevity depends on the composition, your skin and the weather.

    The stylist

    Snap it. Ask it. Wear it.

    A stylist in your pocket.

    Point the camera at a bottle or a piece of clothing, or just ask a question. The stylist answers with your weather, your wardrobe and your fragrances in mind.

    • Snap a bottle to see what it is and when to wear it
    • Ask what to wear to a wedding, a dinner or a rainy commute
    • Get outfit and scent answers together, never one without the other
    The stylist screen asking what are we styling today
    Official handles

    Follow to discover more.

    Early news, first looks and access will come through our own channels first. These are the only official accounts.

    SnapchatscentstyleadAdd us → InstagramscentstyleadvisorFollow → TikTokscentstyleadvisorFollow → XscentstyleadFollow →
    Coming 2027
    Questions

    Good to know.

    What is Scent & Style Advisor?

    A mobile app that decides what you wear and what you smell like. It reads the weather, then builds an outfit from your wardrobe and picks a fragrance from your shelf, with a reason for each choice.

    When can I use it?

    It launches in 2027. The app is built and being tested. Follow our official handles to hear first about early access.

    Who is it for?

    Anyone aged 18 and over who wants to dress well and smell right without second guessing. It works for every style and every shelf.

    Will it cost anything?

    It is free to start. Paid plans will add more for people who want it. Details come closer to launch.

    Do I need to own a lot of fragrances?

    No. Add the bottles you have, even if it is one. You can also browse suggestions for the weather and the occasion.

    Where do I find official news?

    On the four accounts above. Snapchat and X are scentstylead. Instagram and TikTok are scentstyleadvisor.